MasterCard & Europay France
January 08, 2008 – MasterCard Europe and Europay France have announced an agreement to integrate their operating structures in France. The integration will support French banks’ efforts to provide competitive payment services. This agreement will enable French and international banks in France to benefit from a direct relationship with MasterCard Europe for payment services. The two businesses have a history of combining their strengths, with MasterCard International and Europay International having merged their pan-European activities in 2002. Under that agreement, Europay France has acted as a liaison between MasterCard Worldwide and financial institutions in France. The latest deal represents quite a coup for MasterCard given that France is one of the largest and most developed card markets in Europe and traditionally Visa leaning. Can MasterCard improve share as a result of this arrangement?
Posted by Ali Raza on Monday, January 14, 2008